The Explore Louisiana Float at the 2023 Rose Parade.

Louisiana Rose Parade Giveaway

Learn more about the dedicated partners who help bring our vision to life, and win a gift basket filled with Louisiana made items — perfect for a trip to the Bayou State! 

 
 

Since 2022, the Louisiana Office of Tourism has brought volunteers, musicians and artists together to showcase the state’s spirit at the Rose Parade in Pasadena, California, celebrating the culture that makes Louisiana unforgettable. Learn more about the partners behind this project below.

Explore Houma

Just an hour Southwest of New Orleans, Explore Houma is where life moves at a slower, more intentional pace. Down here, the bayou sets the rhythm and days are shaped by the water, good food, and time spent outdoors or together. Whether you’re wandering local festivals, exploring quiet waterways, or just soaking up the laid-back Cajun culture, Houma invites you to slow down, stay awhile, and experience Louisiana the way it’s meant to be enjoyed.

Explore Houma

Fishing in Houma

Explore Houma

Shrimp boats

Explore Houma

Chauvin Sculpture Garden

Explore Houma

Mandalay Wildlife Refuge

Cajun Coast

Seductive waterways, mesmerizing beauty, and magical moments await on the Cajun Coast—one of America’s most beautiful and mysterious natural areas. Gateway to the Atchafalaya Swamp Basin, the largest overflow swamp in the United States, and nestled between New Orleans and Lafayette, the Cajun Coast is surrounded by the rich, productive waters of Louisiana. Brimming with wildlife, visitors can experience nature at its finest through swamp tours, birdwatching, paddling, or fishing. The region’s vibrant culture is a fascinating blend of Chitimacha Native American, French, Spanish, African, and Cajun heritage—a flavorful gumbo of music, food, and history celebrated year-round through fairs and festivals. Travelers can explore charming small towns along the Bayou Teche National Scenic Byway and discover unique museums that tell the stories of this captivating region. Tempt your taste buds along the Shrimply Delicious Food Trail and relax to the soothing, unique soundscape of the bayous. The Cajun Coast is a mystically beautiful destination like no other.

Cajun Coast

Atchafalaya Basin

Cajun Coast

Krewe of Galatea Parade

Cajun Coast

A Louisiana alligator

Cajun Coast

Downtown Franklin

Tangipahoa Parish

Discover what you’ve been missing in Tangipahoa Parish, Louisiana—where good food, good times, and good people meet at the Crossroads of Louisiana. Nestled between New Orleans and Baton Rouge, our community is packed with cultural experiences, outdoor adventures, arts and theatre, unique attractions, and charming antiques and boutiques. With warm hospitality, vibrant festivals, delicious cuisine, and unforgettable activities for all ages, Tangipahoa Parish offers endless opportunities to explore and enjoy something new around every corner.

Tangipahoa Parish

Amite Oyster Festival

Tangipahoa Parish

Louisiana strawberries

Tangipahoa Parish

A sunset in Manchac

Tangipahoa Parish

Fresh Gulf oysters

The Northshore

The Northshore is Louisiana’s Easy Escape, an accessible destination where leisure travelers, business guests, and locals can unwind and play. Waterfront dining, scenic bike trails, and beautiful state parks invite exploration, while vibrant arts communities and a thriving culinary scene deliver unique experiences and fresh flavors. It’s a place to get out, float awhile, and experience the best of Louisiana’s southern charm.

The Northshore

Tchefuncte's Restaurant

The Northshore

Tchefuncte's Restaurant

Lake Ponchartrain

Lake Ponchartrain

The Northshore

Sailing in The Northshore

Ascension Parish

Situated between Baton Rouge and New Orleans, Ascension Parish lies at the heart of what makes South Louisiana such a remarkable destination. Known as Louisiana’s Sweet Spot, the parish offers endless opportunities to explore, experience, and savor authentic Louisiana culture. Conveniently located just off I-10, it’s the perfect place for business travelers, groups, and visitors alike offering a seamless blend of history, charm, and hospitality with plenty of hotels and restaurants nearby. From historic Donaldsonville, once the state’s capital, to the elegant Houmas House and Gardens, Ascension Parish truly captures the spirit of Louisiana’s Sweet Spot. Go to www.visitlasweetspot.com to plan your trip today!

Jambalaya

Jambalaya

Sugarfield Spirits

Sugarfield Spirits

Historical markers in Donaldsonville

Historical markers in Donaldsonville

Houmas House

Houmas House