Louisiana Sunshine Plan

Explore Louisiana Industry Portal

Welcome to the Explore Louisiana Industry Portal!

In Louisiana, travel and hospitality are powerful economic drivers. In 2023, $1.9 billion total state and local tax revenue was generated by travel and tourism activities, which saved each household $1,068 in taxes. The hospitality industry is also the fourth-largest employer in Louisiana.

The Louisiana Office of Tourism is committed to promoting Louisiana as a top travel destination and growing the state’s tourism industry to make tremendous economic impacts in all 64 parishes. To accomplish that goal, we have developed strategic marketing initiatives to maximize our efforts. 
Beyond that, the Louisiana Office of Tourism has developed tools to support our partners across the state. From grant programs, advertising co-ops, best-practices-training and more, we want to ensure that all of Louisiana succeeds together.

Explore the portal to see more about our plans for success, and how we can work together to growth travel and tourism in Louisiana.

 

Tourism Sales and Marketing Educational Seminar

Join us January 14-15, 2025, for an exciting opportunity to boost your sales and marketing skills at Louisiana’s premier Tourism Sales and Marketing Educational Seminar!  This one-of-a-kind event is designed to inspire and equip our state tourism partners with the tools and strategies to stand out in today’s competitive travel landscape. 

 

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