Louisiana Sunshine Plan

Explore Louisiana Industry Portal

Welcome to the Explore Louisiana Industry Portal!

In Louisiana, travel and hospitality are powerful economic drivers. In 2023, $1.9 billion total state and local tax revenue was generated by travel and tourism activities, which saved each household $1,068 in taxes. The hospitality industry is also the fourth-largest employer in Louisiana.

The Louisiana Office of Tourism is committed to promoting Louisiana as a top travel destination and growing the state’s tourism industry to make tremendous economic impacts in all 64 parishes. To accomplish that goal, we have developed strategic marketing initiatives to maximize our efforts. 
Beyond that, the Louisiana Office of Tourism has developed tools to support our partners across the state. From grant programs, advertising co-ops, best-practices-training and more, we want to ensure that all of Louisiana succeeds together.

Explore the portal to see more about our plans for success, and how we can work together to growth travel and tourism in Louisiana.

 

Tourism Sales and Marketing Educational Seminar

The Tourism Sales & Marketing Educational Seminar was a resounding success, thanks to the enthusiasm and participation of our incredible state partners, our dynamic speakers, and wonderful sponsors.  During the seminar we strengthened our collective efforts to promote Louisiana as a top travel destination.  By providing these resources to our partners we are moving towards a unified success in keeping Louisiana a competitive force in the tourism landscape. 

 

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