See Louisiana Come to Life in the Rose Parade

Louisiana's 2027 Rose Parade Float, "Bienvenue en Louisiane" – "Welcome to Louisiana"

Celebrating the people and experiences that bring Louisianans and its visitors together, "Bienvenue en Louisiane" will feature a regal pelican surrounded by the Mardi Gras colors of purple, green and gold, along with alligators, crawfish, Spanish moss and elements inspired by the charm of New Orleans' French Quarter. Approximately 25,000 roses, orchids, coconuts and other natural materials will transform these symbols into a floral showcase of Louisiana’s food, music, festivals and outdoor beauty. 

Louisiana's Rose Parade History

Parades are a cultural staple in Louisiana, and the 2027 parade marks the sixth time since 2022 that the Louisiana Office of Tourism has sponsored a float in the iconic Rose Parade, building on five years of exposure that reached more than 1.6 billion people and generated $192.5 million in media value.

The 138th Rose Parade will be broadcast around the world on Jan. 1, 2027. Participation in the parade raises awareness of Louisiana as a vacation destination among the 800,000 spectators along the parade route and the millions watching from home, celebrating the culture that makes Louisiana unforgettable — and inviting the world to experience it. 

First held on New Year’s Day 1890 in Pasadena, California, the inaugural Rose Parade featured horse-drawn carriages bedecked with blooms. Today, the parade features floats with cutting-edge design from destinations across the country. Each display is covered with flowers, leaves and other natural materials in honor of the parade’s history, and they’re decorated by volunteers. 

Our 2026 float, “Gulf to Gumbo,” celebrated all who contribute to one of our favorite dishes. The design featured a shrimp boat, fresh Louisiana seafood and a larger-than-life pelican chef bringing it all together. 

Other Louisiana floats have featured an alligator draped in Mardi Gras beads, a riverboat and a court jester, with entertainment including “American Idol” runner-up John Foster, rising country star Timothy Wayne, country singer and Baskin native Lainey Wilson, zydeco accordionist Sean Ardoin, Cajun fiddler Amanda Shaw, “American Idol” winner Laine Hardy and the Hot 8 Brass Band.

Learn about volunteering for the Rose Parade.

Louisiana has been honored to receive an award each year it has participated in the Rose Parade:

• 2025 Director Award for outstanding artistic design and creative use of both floral and non-floral materials.
• 2024 Showmanship Award for outstanding display of entertainment and showmanship
• 2023 Showmanship Award for outstanding display of entertainment and showmanship
• 2022 Wrigley Legacy Award for the most outstanding display of floral presentation, float design and entertainment

Want to get involved and see the floats before they make their parade debut? The Louisiana Office of Tourism welcomes all who are interested to join the fun!