Guests enjoy a meal at Orlandeaux's Cafe.

Education

Find Educational Resources Here.

The Louisiana Office of Tourism is committed to promoting Louisiana as a top travel destination and maximizing economic impact in all 64 parishes. To support our partners in these efforts, we've collected educational resources. Discover upcoming events, see past webinars, find resources for industry partnerships and read current press releases.

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Tourism Sales and Marketing Educational Seminar
January 20-21, 2026

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Research & Trends
Partner Opportunities
Press Room
Webinars & Training

Rural Tourism/Byways Conference Presentations

Learn from industry professionals and educators across the state with these highlights from previous Rural Tourism/Byways Conference presentations.

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Previous Events

See highlights from previous events below.

LOT team members.

APRIL 2025 As an extension of the Louisiana Sales & Marketing Educational Seminar, the International Inbound Travel Association (IITA)'s Steps to Success training program was held Alexandria, Louisiana.  This is one of the many initiatives the Louisiana Office of Tourism has invested in to empower our state partners to thrive and build a stronger and smarter tourism industry for Louisiana.

LOT team members.

APRIL 2025 Presented by Jennifer Ackerson, President of Alon Tourism Solution, this course guided partners from the fundamentals of working with the tour operators to advanced strategies to grow your business. It was a great day of learning, connections and inspiration.

LOT team members.

APRIL 2025 Special guests Marie Louise Stagg, D. Elliot Calloway and Umang Malbari shared their insights and answered questions from guests at the Steps to Sucess program. 

LOT team members.

JANUARY 2025 LOT staff members at the first annual Louisiana Sales & Marketing Educational Seminar, held in the capitol city. 

LOT team members.

JANUARY 2025 LOT staff and partners around the state got to meet, collaborate and network at the Louisiana Sales & Marketing Seminar. 

LOT team members.

JANUARY 2025 Doug Bourgeois, Assistant Secretary of Tourism, spoke at the Sales & Marketing Seminar, sharing opportunities for Louisiana's future campaigns with our partners. These included the upcoming opportunities for involvement in the 2025 Year of Food campaign. 

LOT team members.

JANUARY 2025 Partners were treated to an impressive lineup of speakers at the Louisiana Sales and Marketing Seminar with: Starting off the session strong, the keynote speaker Amir Eylon, President & CEO of Longwoods International, John David, President of Sports ETA, Neil Tagliavini Jones and Kirsty Dillury of Travel & Tourism Marketing Ltd,  Jennifer Ackerson, President of Alon Tourism Solutions, Brian Jewell of the Group Travel Leader,  Jen G. and Andrew Leary, M.S. of Corragio Group and Maura Gast, Executive Director of Irving Convention and Visitor's Bureau. 

LOT team members.

APRIL 2025 LOT brought the Destination Optimization Training Program to Natchitoches and Ruston! The Destination Optimization Training program is designed to provide tools and tactics to improve the completeness, quality and accuracy of destination content across Google products.