#OnlyLouisiana Music Ambassador Program

The goal of the Lieutenant Governor's Music Ambassador Program is to provide a Louisiana presence at major national and international music festivals and music events to promote Louisiana’s music and cultural heritage and to encourage visitation to the state.

Event Eligibility

The event must:

  • Take place between January 1, 2026, and June 30, 2026.
  • Take place outside of Louisiana.
  • Qualify as a festival or music event.
  • Be at least three (3) years old.
  • Have had a cumulative attendance of at least 10,000 in 2025.

View all eligibility requirements.

Payment Information

The performer (artist, band, etc.) is eligible to receive $1,000 for a qualified event during the six-month period of January 1, 2026 – June 30, 2026. 

View payment details.

Performer Deliverables

The performer must make three (3) social media posts — one before, one during and one after the event — using the hashtag #OnlyLouisiana. Dated screenshots of each of the three (3) social media posts will be required for proof of performance.

View deliverable details.

How to Apply

Performers should complete this application to participate in the Music Ambassador Program. Please allow three (3) business days for review and note that applications must be received a minimum of 90 days before the event is scheduled to begin.

For More Information

Contact Lynne Coxwell at [email protected].