Media Opportunities

Year of the Outdoors Campaign

Participate in the Louisiana Office of Tourism’s Year of the Outdoors initiative. This campaign will leverage digital storytelling and high-impact media to engage potential travelers seeking outdoor adventure, authentic culture and meaningful connections. Targeting adults 21–54 with household incomes of $100,000+, this campaign will reach audiences actively planning travel experiences across Louisiana. Co-branding with LOT’s campaigns or logo will enhance your visibility and align with statewide outdoor messaging. Media placements will be optimized around key travel-planning periods, and detailed performance metrics will be provided at the conclusion of the campaign.

My Louisiana Campaign

Partner with the Louisiana Office of Tourism to reach travelers interested in Louisiana who are actively planning their trips. The primary audience is adults ages 25–64 with a household income of $75,000+. These travelers have an affinity for Louisiana, are regular or frequent visitors, and tend to take last-minute trips. Co-branding with LOT’s campaigns or logo will increase your visibility. At the conclusion of the campaign, you will receive detailed performance metrics.

Mardi Gras Campaign

Participate in the Louisiana Office of Tourism’s annual Mardi Gras campaign launching in late fall ahead of the Mardi Gras season. The primary audience is adults ages 25–54 with a household income of $75,000+. These travelers show an affinity for Louisiana, with a demonstrated interest in visiting leading up to and throughout the Mardi Gras season statewide. Co-op opportunities will be digital and designed to engage and inspire audiences during the travel-planning and booking process. Co-branding with LOT’s campaigns or logo will increase your visibility. At the conclusion of the campaign, you will receive detailed performance metrics.