LOUISIANA SALES & MARKETING EDUCATIONAL SEMINAR SCHEDULE

Please note:  Our agenda is evolving as we confirm speakers and sessions.  Check back regularly for updates and new announcements! Download a printable schedule. 
 

Tuesday, January 14th, 2025

12:00 P.M. – Guest Registration – Enjoy a light lunch as you check in and prepare for the afternoon sessions
Lunch – Sponsored by Zehnder
1:00 – 1:30 P.M. – Welcome Session with Louisiana Office of Tourism
1:30 – 2:45 P.M. – Keynote: Amir Eylon, President & CEO, Longwoods International
Joined by Lynne Coxwell, Director of Research, Louisiana Office of Tourism
3:00 P.M. – “The Power of Sports Tourism in Louisiana”
Presented by John David, President, Sports ETA
BREAK
4:15 – 5:00 P.M. – Louisiana ‘Year of Outdoors’ Session
Presented by the Louisiana Office of Tourism
Jennifer Berthelot, Director of Communications
Karron Alford, Strategy and Special Projects Officer
5:00 P.M. – Networking Hour
Sponsored by BVK Agency

Wednesday, January 15th, 2025

8:00 A.M. – Guest Registration – Kick off your day with a delightful selection of pastries and coffee, setting the perfect tone for the sessions ahead  
8:30 A.M. – Lt. Governor, Billy Nungesser
8:35 A.M. – Domestic Tour and Travel Session: “Collaborative Marketing: Building Partnerships”
Presented by Brian Jewell, VP and Executive Editor, The Group Travel Leader, Inc.
9:45 A.M. – International Markets Session: “The Importance of International Tourism for Louisiana”
Presented by Neil Tagliavini-Jones and Kirsty Dillury, TTM, UK Office
11:00 A.M. – Introduction to Steps to Success™ training program
Presented by Jennifer Ackerson, President, ALON Tourism Solutions
12:00 P.M. – Lunch
Lunch Sponsored by Miles Partnership
12:30 P.M. – Special Guest: Maura Allen Gast, FCDME
Executive Director, Visit Irving Texas
1:30 P.M. – “Creating an Actionable Marketing Plan”
Presented by Coraggio Group
Session Sponsored by Miles Partnership
2:30 P.M. – Q&A Session
Seminar Adjourns