Digital Advertising Opportunities

Every month, you can reach an engaged and focused travel planning audience that has asked to receive information on experiences, trip ideas, attractions, travel services, restaurants and accommodations in Louisiana.

The newsletters inspire visitors by sharing stories and showcasing what there is to see and do – and eat - throughout Louisiana. Clicks go directly to your site and we’ll add a campaign tracking code so you can measure results. Check out previous eNews editions.

Monthly or Bimonthly Culinary eNews

Monthly emails deploy 177K+ subscribers. You can also participate in the culinary eNewsletter, which is sent out in addition to the monthly blasts. 

Louisiana Custom eNews Program

Work with our team to create your custom email blast! Own 100% share of voice with a unique message to send to Louisiana’s 177K+ opt-in eNews recipient list who interested in planning a trip to Louisiana. This option is available on a schedule of your choosing, though space is limited.

The printed Louisiana Inspiration Guide also has a digital version! This digital magazine is an immersive, interactive experience that reaches visitors at the critical stage in the planning process where they are selecting things to see and do.

At this step, visitors are most likely to be motivated and engaged – allowing you to direct them to your site to convert them to travel to your destination.

This program has a limited number of positions, allowing you a larger share of voice with a qualified audience.  And you can measure results. 

The Pelican State Package includes native content, interstitial banner ads and display banner ads. 

• Native content: Home page content blocks that allow the visitor to click to your exclusive Partner Page to view inspirational content, images and a call-to-action that links to your website. 
• Interstitial banner ads: Full screen ads that take over the space commanding attention.  Interstitial ads tend to have higher click-through rates than traditional banner ads because of their size and impression on users.  Interstitials are positioned between every 3 articles – and they rotate equally between participating partners.
• Display banner ads: Various display ad banners located on the Home Page and pop-up banners on Article Pages allow the visitor to navigate to your website. Banners are rotated equally between participating partners.

Catahoula Package

The Catahoula Package includes display banner ads only.

• Display banner ads: Various display ad banners located on the Home Page and pop-up banners on Article Pages allow visitors to navigate to your website. Banners are rotated equally between participating partners

Bald Cypress Package

The Bald Cypress Package includes display banner ads and one eNewsletter premium placement.

• Display banner ads: Various display ad banners located on the Home Page and pop-up banners on Article Pages allow visitors to navigate to your website. Banners are rotated equally between participating partners.
• eNewsletter: Highlight your community in the first spot of our Monthly eNewsletter that deploys to 177K+ subscribers. You can also participate in a bimonthly culinary eNewsletter.