The Sazerac Company was founded in New Orleans in 1850. We're proud to create spirits, cocktails and experiences that bring the joy of New Orleans to the rest of the world. This is your place to see how the Sazerac is part of the customs, traditions and culture of New Orleans. Discover the methods used in distilling Sazerac Rye, learn how we handcraft world famous Peychaud's Bitters and join us for special experiences steeped in the unique character of the city that inspires it all. Take a complimentary tour to discover the legacy and lore of your favorite drinks. Explore thoughtful exhibits in a beautiful setting with opportunities to talk with experts, enjoy complimentary samples and experience something new on every visit.